A personal selection of photographs with their stories.
DECEMBER 2005: Believe
During my short stay in the metropolis of São Paulo, I had visited one of the richest districts in the city: Jardim Paulista, not far from Avenida Paulista. This district hosts expensive apartments, luxury shops that exhibit exclusive merchandise for exorbitant prices. When you are familiar with a city like Belo Horizonte which is less rich, I can imagine that you may be amazed by the luxury that is exhibited in Jardim Paulista. Even my yearlong experience of luxury in the Netherlands didn’t stop me from being amazed of what I saw. Shopping Iguatemi is another example. This giant mall exhibits hundreds of luxury stores; many of them bore expensive sounding trademarks. This shopping mall was decorated with English-American Christmas ornaments. Much attention was paid to these decorations, and most striking for me was this motto: ‘I believe in Santa Claus’. . Well, what to say?
© Adriano Antoine Robbesom 2005, 2014